Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point. Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. Throughout its long history, which began in 1915 when T. Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries.
Weaknesses: Lips balms tend to be a letdown a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas. Strengths: At least one excellent product (if not several) in almost every category many excellent foundations superior mascaras inexpensive makeup brushes some terrific concealers, powders, blush, and lip color options. That aside, we recommend giving this a try! We found it held up well throughout a standard workday without smudging or fading.īrow Ultra Slim comes in a good range of shades for dark, medium brown, and blonde brows, though at this time of this writing there isn’t an option for auburn brows (sadly, this is a common omission). The color payoff is good, depositing enough color to make a difference in a stroke or two without being so pigmented that you get an overly dramatic look on the first swipe. The spoolie is pretty standard, though not scratchy at all, so you can brush in and soften color easily. As advertised, the pencil’s small 1.5mm size allows for precise application, which is particularly helpful if you want your strokes to mimic natural brow hairs. This slim brow pencil has a twist-up mechanism to reveal the pencil and a built-in spoolie-brush at the opposite end. Maybelline’s Brow Ultra Slim Defining Eyebrow Pencil isn’t going to set the world on fire with new innovations in the world of eyebrow makeup, but it does exactly what it says and does it well!
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